As News Coverage on Covid-19 Continues, Advertisers Ease Up on Keyword Blocking

Marketers appear to be turning a corner on how they view the pandemic in regards to brand safety

an arrow labeled covid-19 going straight down
Content verification service providers bore the brunt of criticism for preventing ads funding crucial content. Getty Images

Key insights:

The economic impact of Covid-19 has been profound, characterized by pullbacks in ad spend with the extent of the uncertainty characterized by bailouts, layoffs and pay cuts.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.