Ad Tech

As News Coverage on Covid-19 Continues, Advertisers Ease Up on Keyword Blocking

Marketers appear to be turning a corner on how they view the pandemic in regards to brand safety

an arrow labeled covid-19 going straight down
Content verification service providers bore the brunt of criticism for preventing ads funding crucial content.Getty Images
By Ronan Shields & Sara Jerde

May 29, 2020

The economic impact of Covid-19 has been profound, characterized by pullbacks in ad spend with the extent of the uncertainty characterized by bailouts, layoffs and pay cuts.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

Recommended articles
Related Articles

A person shielding themselves from coronavirus

Performance Marketing

Can the Coronavirus Crisis Prompt a Correction in Brand Safety Tactics?

By Sara Jerde, Andrew Blustein, Ronan Shields

Ad Tech

One of Ad Tech’s Biggest Names Is Gone. What Has the Industry Learned?

By Ronan Shields

Ad Tech

Ad Tech Braces for More Investigations Into the Programmatic Supply Chain

By Ronan Shields, Sara Jerde

Programmatic

Tension Between Privacy and Competition Exposed in Google’s Latest Regulatory Probe

By Ronan Shields

Microlearning
View All


Connected TV Enables Effective Audience-First Advertising


Why Marketers Need Collaborative Work Management


The Keys to Building Your Customer Identity Framework


How to Use Video at Every Stage of the Customer Journey

You Might Like


What an Actual Zombie Has to Say About Better Digital Marketing

By Jonathan Posthumous


What to Know Before Investing in a Video Marketing Solution

By Brightcove


To Understand the Future of Ecommerce, Look at How Kids Behave

By Renu Liddell, VP of Site Merchandising, Target


Take Advantage of the Latest Mobile Explosion

By InMobi