As News Coverage on Covid-19 Continues, Advertisers Ease Up on Keyword Blocking
Marketers appear to be turning a corner on how they view the pandemic in regards to brand safety
Content verification service providers bore the brunt of criticism for preventing ads funding crucial content.
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Key insights:
- Blacklists throttled already low publisher budgets.
- While it may be premature to say a corner has been turned, some believe the Covid-19 crisis may bring industry change.
The economic impact of Covid-19 has been profound, characterized by pullbacks in ad spend with the extent of the uncertainty characterized by bailouts, layoffs and pay cuts.
