How New Media is Changing TV: Shifts in Consumer Behavior [Part 1]

In this first of three posts based on research from Room 214 and Crimson Hexagon, guest blogger Lauren Maynard examines the ways in which we are connected to our social networks while watching TV. Has what we do when we watch TV become as important to us as the programs we watch?

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This guest post, the first of a three-part series, is authored by Lauren Maynard, Director of Research for Room 214, where she leads the agency’s business intelligence practice. Follow Maynard’s conversation on Twitter and the Room 214 blog, Capture the Conversation.

You are likely conscious that the television experience has changed in the past decade. We once participated in appointment TV, taking the time to sit down at a specific hour to watch a specific show.



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