The Newlywed Game: How Newlyweds Use Facebook, and What Marketers Should Do
Facebook continued its series of studies with strategic agency Firefly Millward Brown with a look at newlyweds on the social network, finding that most of them are focused on planning and saving for their futures.
Facebook continued its series of studies with strategic agency Firefly Millward Brown with a look at newlyweds on the social network, finding that most of them are focused on planning and saving for their futures.
The social network said in a Facebook IQ post that:
- 2.6 million U.S. Facebook users changed their relationship statuses to married in 2013.
- Nearly one-half of those weddings occurred between May and August.
- The median age of grooms was 28, and it was 26 for brides.
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