The New Yorker Saw Record-Breaking Web Traffic Last Month

More than 10 million people visited the site in April

The New Yorker has been putting a premium on Web content in the past year, launching new verticals like Books and Humor and features like the "Double Take" archives blog and daily cartoons and publishing more online-only reporting. That digital push appears to have paid off: April was the best traffic month ever for NewYorker.com, with 10.7 million unique monthly visitors (a massive 129 percent year-over-year increase) and more than 33 million page views. (Outside web analytics firm ComScore, which typically reports lower traffic numbers than publishers' internal ones, recorded 3.8 million monthly desktop uniques for NewYorker.com in April—still a 108 percent year-over-year increase.)