The new Vox Media (if the merger is approved) will combine New York Media brands and its own titles under one umbrella. But advertisers probably won’t be too surprised to see the two companies combining assets—New York Media has been part of Vox Media’s digital ad marketplace since May of last year.
The marketplace, called Concert, was founded by Vox Media and NBCUniversal in 2016. In a statement, Maggie Suniewick, President of NBCUniversal Digital Enterprises, said the companies were taking “smart steps” to build a “modern media company.”
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