The New York Times Shuts Down Its Stand-Alone Influencer Agency

The publisher bought HelloSociety in 2016

new york times hellosociety influencer agency
The New York Times is tucking its influencer agency into its experiential agency. Getty Images, HelloSociety, The New York Times

The New York Times has shuttered HelloSociety, the influencer marketing agency it acquired in 2016, as a stand-alone business. Instead, the publisher will rebrand and offer those services under Fake Love, its experiential agency, by 2020.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.