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The New York Times has shuttered HelloSociety, the influencer marketing agency it acquired in 2016, as a stand-alone business. Instead, the publisher will rebrand and offer those services under Fake Love, its experiential agency, by 2020.
The move was “in response to continued and growing needs from our clients,” a spokesperson for The New York Times said. “We look forward to being able to work with our clients in a more holistic way and to offer a more integrated set of capabilities that better meet the needs of their businesses.”