The New York Times Runs Its First-Ever Native Print Ad

The 8-page section was sponsored by Shell


The New York Times introduced its first native ad product, called "Paid Posts," on its website in January. But today, the Times is making its initial foray into sponsored print content with a Paid Post from Shell that appears in both the newspaper and digital editions.

The post, titled Cities Energized: The Urban Transition, uses data to illustrate urban growth and the correlation between smart urban design and energy efficiency, explained an NYT spokesperson.

The print version of the ad is an eight-page section.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in