The New York Times Planning Lower-Priced Digital Subs

First-quarter revenues, income, ad dollars down

In this morning’s first quarter earnings call, which had revenues down 2 percent, The New York Times Co. announced plans for a number of new initiatives at the flagship paper, including a lower-priced subscription model, international expansion, and increased focus on digital video, all expected to roll out in the last quarter of 2013 through 2014.