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You can't buy me love, but The New York Times just bought Fake Love.
An experiential design studio with a focus on virtual reality and augmented reality, Fake Love will help expand T Brand Studio, the Times' internal marketing arm, according to an announcement this morning. The agency, which has offices in New York and Dubai, has already worked on experiential and creative projects with the Times, along with VR and AR projects and other live experiences for notable brands including Nike, Twitter, Sonos, Google and Coca-Cola.