The New York Times' Facebook Deal May Prove to Be 'Growth Hacking' at Its Best

News Feed publishing broadens the pool of potential subscribers

The New York Times, among a small cadre of other outlets, today announced it will start publishing selected articles directly into Facebook's News Feed. Some think the move historic; others deem it unremarkable.

Either way, the intriguing part is to understand how to make sense of this deal and what it means for the future.

New York Times is in the direct-pay, subscription business. To be successful, it needs a vast network of paying customers, and it needs their credit card information and their recurring payments.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in