'New York Observer' Going After Art Audience

Editor Spiers talks to 'Adweek' about new spinoff site

Tomorrow, The New York Observer will launch GalleristNY.com, a vertical covering New York City’s art world. Observer editor Elizabeth Spiers and culture editor Sarah Douglas, who recently joined the paper from Art+Auction and who will oversee GalleristNY, talked to Adweek about turning the Observer's irreverent lens on the insular art world.