'New York Observer' Going After Art Audience

Editor Spiers talks to 'Adweek' about new spinoff site


Tomorrow, The New York Observer will launch GalleristNY.com, a vertical covering New York City’s art world. Observer editor Elizabeth Spiers and culture editor Sarah Douglas, who recently joined the paper from Art+Auction and who will oversee GalleristNY, talked to Adweek about turning the Observer's irreverent lens on the insular art world.

Adweek: Why a new vertical on art now?
Douglas: I think it’s undeniable that the visual art world is at a point of intersection with other parts of arts and culture.

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