New Xbox Kinect Ads Encourage Gamer Participation
Voice and motion controls increase engagement
Thanks to new technology designed to work with Microsoft’s Xbox 360 console and the movement-based Kinect add-on that can be paired with it, users won’t just be able to watch and listen to ads—they’ll be able to interact with them, too.
On Tuesday, Microsoft is planning to announce a new suite of advertising tools called NUads (short for natural user-interface ads) that will allow gamers to use voice and motion commands to engage with advertising on the console’s dashboard or embedded in games and other video content, The New York Times reports.
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