New Twitter: The Ultimate Hub For Online Video Referrals?

Back in May, TubeMogul released data suggesting that Twitter was emerging as a powerhouse for online video referrals, with an average monthly growth far surpassing that of Google, Yahoo! and Facebook. This month, they confirmed that Twitter was still on the rise in this department. However, I think that the true power of Twitter as a hub for online video referrals will truly be revealed once the New Twitter is officially rolled out to the entire Twitter community. The New Twitter could cement Twitter’s place as the new hub for online video referrals.

Twitter is already growing at a much faster rate, in terms of online video referrals, than any other service on the web. Back in May, TubeMogul statistics showed that Twitter’s stream referrals were growing at a rate of 28.24%, while Yahoo! referrals were growing at a rate of 9.07%, Facebook referrals were growing at a rate of 6.73% and Google referrals were growing at an insignificant rate of 0.003%. Additional data released this month by TubeMobul and Brightcove reiterated that, “Referral traffic for online video from Facebook and Twitter [is] growing faster than search engines.”