New Tumblr Mobile Ad Gives Brands Trendy Position

Yahoo-owned platform looks to dial up monetization


Tumblr is letting brands buy their way into the list of what's trending on the platform's mobile product. 

The Yahoo-owned social blogging site said today that it would sell Sponsored Trending Blog placements to brands looking to post messages via Tumblr's mobile app. The new ad format is Tumblr’s second on mobile and fifth advertising product overall, according to the company.

Tumblr ad chief Lee Brown had said in an interview with Adweek last month that the mobile trending section was fertile ground for advertising on the platform. 

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