New Target Market Alert! Millennials Have A Taste For The Vino

Millennials are consuming more wine than ever. The wine industry is happy about this.

Young drinkers (those just above the drinking age) are consuming more wine than previous generations of new wine lovers and, of course, the wine industry is all kinds of happy about that. Fox says companies are responding by creating and marketing wine to Millennials in ways that they hope will keep them hooked. Doesn’t sound like it would be too hard to get people excited about drinking bottles of wine, but hey… kids these days!