New Study Shows Millennials Prefer Short Mobile Videos, While Older Crowds Like Long-form

The difference between 10 and 30 seconds

A new study says millennials who view videos on their phones resonate more with brands that take a short-form approach to spots, while older audiences tend to agree more with the traditional 30-second length.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.