New Study Says People Are More Likely to Buy From Brands That Use Virtual Reality

Medium makes them seem modern

Brands trying out virtual reality as part of a marketing strategy might be wary about whether spending on the emerging platform is worth it. But new research suggests the investment could be paying off in brand affinity and increased purchases.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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