Brands trying out virtual reality as part of a marketing strategy might be wary about whether spending on the emerging platform is worth it. But new research suggests the investment could be paying off in brand affinity and increased purchases.
Greenlight VR released results this week from its survey of 1,300 adults that found the majority of consumers—71 percent of them—feel that VR makes brands seem "forward-thinking and modern." However, there's even better news for brands' bottom lines: 53 percent of respondents said they'd be more likely to purchase from a brand that uses VR than from one that doesn't.
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