New Study Highlights How Much People Dislike Digital Ads

48% of respondents would abandon a website or app if it crashed

Pop-up ads that obstruct content were a pet peeve for 57% of survey respondents. alashi/iStock

Social networks make announcement after announcement touting the increasing effectiveness of their ad-targeting capabilities, and most media companies build their economic models around a menu of digital display advertising options for clients, but according to a new study, the people they are targeting are far from impressed.

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