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Social networks make announcement after announcement touting the increasing effectiveness of their ad-targeting capabilities, and most media companies build their economic models around a menu of digital display advertising options for clients, but according to a new study, the people they are targeting are far from impressed.
Digital experience management platform Instart Logic teamed up with market research outfit Propeller Insights on a survey of more than 1,000 adults in the U.S., and it found that respondents were annoyed with their ad experiences across the digital universe—from social media sites (45 percent) to retail sites (36 percent) and news sites (34 percent).
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