It’s not even July, but if online conversion data from last year is any sign, back-to-school shopping is about to begin in earnest. And that means marketers holding off on campaigns might want to get started sooner rather than later
MediaMath, a programmatic advertising, analyzed back-to-school advertising and spending to understand when the shopping season starts and finishes. The New York-based firm—which works with two-thirds of the Fortune 500—found that online conversions start to climb the week of Independence Day and peak by the beginning of August.
According
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