New Study Finds Back-to-School Shopping Heats Up Right After the Fourth of July

And then it peaks in early August

According to MediaMath, back-to-school shopping peaks in August. Getty Images1

It’s not even July, but if online conversion data from last year is any sign, back-to-school shopping is about to begin in earnest. And that means marketers holding off on campaigns might want to get started sooner rather than later

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@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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