New Search Engines Shake Up SEM Strategy

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With the emergence of new search engines beyond Google, Yahoo and Bing, CMOs need to look at new ways to integrate overall Search Engine Marketing (SEM) strategies — the “umbrella” channel under which Search Engine Optimization (SEO) is practiced — into their approach.
Upstarts such as Pinterest, Amazon, and even multichannel retailers Walmart and Target, are giving traditional search engines a run for their money — but marketers still need to get their organic SEO strategy right before SEM can be useful to them.

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