New research conducted by The Harris Poll paints a detailed picture of how streaming media is changing the landscape of content and advertising—and what viewers are willing to pay for.
According to a survey of 2,000 consumers conducted by The Harris Poll and commissioned by OpenX, more than half of all Americans now use an OTT service, with the average adult respondent saying they’d be willing to pay $100 a month for an OTT bundle with about 15 channels.
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