What’s the next logical step for Apple’s iTunes? Why selling concert tickets of course, and a new patent filing by Apple referring a system called “Concert Ticket +” directly addresses that step.
Concert tickets can be expensive and paper tickets are easy to misplace and lose. The idea is that proof of ticket purchase would be stored digitally on Apple’s mobile devices, and on remote servers. Digital tickets would be accessible as an application icon, as the image below shows (see the icon beside the the yellow arrow on the iPhone image):
“Smartphones as tickets” obviously has immense potential value not only for concert goers, but attendees of a variety of events, including Apple’s own WWDC developers conference.