New Partnerships and Promotions Show Facebook's Focus on Expanding Credits


After detailing its plans for Credits at its f8 developer conference in April, Facebook has made the virtual currency a priority in the last few months. It has signed exclusive deals with top developers, introduced a variety of giveaways and other promotions, and partnered with a diverse group of payment service providers. Here’s a closer look at the recent expansion, following up from our post-f8 analysis on Inside Facebook Gold.

First, though, we should note Facebook’s efforts have had a mixed reception.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in