New Open Graph policy will help Facebook understand affinity


Facebook today announced that developers who create custom Open Graph actions that express affinity — for example, love, favorite or star — will need to associate their verbs with the social network’s built-in Like action. The change will help Facebook’s system better understand the nature of the connections users are making and the stories they are telling through Open Graph.

Since Facebook began allowing developers to create custom verbs for their apps last year, one of the most popular action types are those that express affinity.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in