Performance Marketing

New Movie Promotion Asks You to Dish on Your Closest Relations

Paramount taps Whisper app for marketing

By Garett Sloane

August 19, 2014

There's nothing like a Whisper campaign for building movie buzz. The secret-sharing app is a key element for promoting the new Paramount Pictures film Men, Women and Children, asking people to post anonymous gossip about friends and neighbors.

Garett Sloane
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