New mobile 'action links' allow users to take specific actions in other apps without leaving Facebook
Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Facebook appears to be testing its “action links” feature on mobile, making it easy for users to engage with third-party apps without leaving Facebook.
For example, when a user sees a friend’s story about checking into a location on Foursquare, they have a prominent option to “save this place.” If the user is logged into Foursquare, they can click the button to add the location to their Foursquare “to-do list” without ever leaving the Facebook mobile app.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in