New Application Engagement Metrics from Facebook
Last night, Dave Morin, who manages the platform at Facebook, announced a number of changes to the Facebook Platform. Most are aimed at reducing application spam and making the Facebook experience better for users. The updates include:
- deprecating code that allowed developers to show different UI to profile owners and visitors, as previously reported
- a consolidated application invite process–no more misleading ‘spam your friends’ screens
- eliminating external email through the Facebook API, for now
- new metrics for the Facebook Application directory that focus on engagement
The change to the Application Directory to focus on engagement metrics is the most interesting.
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