New Features for Holiday Influencer Marketing on Snapchat, Instagram and Facebook

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

The holiday season is one of the busiest times for brands who are competing for shopper recognition and sales. Shoppers are faced with countless advertisements on TV, in magazines and on the increasingly preferred platform — online. Consumers are drawn to online shopping since the items they want or see on social media are just a click away from being delivered right to their door. In fact, digital sales for Black Friday and Cyber Monday last year showed significant increases from the year before, hitting $3.45

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in