New Facebook ad: In-app virtual goods purchases via News Feed


Facebook announced today a new way for app developers to prompt purchases of virtual goods right from the News Feed. Developers can create News Feed (or sidebar) ads that allow users to make a purchase of virtual goods from the desktop.

In beta, Kixeye used this ad format to push virtual goods for its game battle Pirates, re-engaging active players who had made purchases before as well as those who have not paid. The developer offered discounts on virtual currency, seeing a more than 10 percent increase in click-through rate and a 50 percent conversion rate for past paid customers.

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