New Domino Editor Michelle Adams Talks E-Commerce, Print and Condé Nast

The beloved shelter returns to start-up mode

Adweek: What got the ball rolling on the rebirth of Domino?

Michelle Adams, editor in chief of Domino: I sold Lonny in July 2012, and I was looking for a new challenge, so when Condé Nast approached me to do this, I thought, “Of course, this is my dream job!” We transitioned a lot of the team from Lonny [a digital shelter magazine founded by Adams]—they were used to working with each other, used to a shoestring budget, and used to the content flow.

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