New Domain Name [Dot] Sucks for Hated Companies

"Dear Corporate America, Check and Mate." - The Internet

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Trolls are people too, which is why it is so important to do something nice for them once in a while.

Enter ICANN, or the Internet Company for Assigned Names and Numbers. Who are they? The global powers-that-be organization responsible for every URL out there. These guys are the wizards behind the curtain who approve such nuggets as .com, .net., .org, and .ca — or, if you’re slightly more daring, .WANG., .FISH., .APP, .BABY, and .SEXY.

And now, a troll’s dream come true: .SUCKS.

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