Inspiration is the new currency for Facebook likes

The Facebook marketing free ride is over (in case you haven’t heard), and brands are scrambling to find a free way to interact with potential clients. So what is the new currency for Facebook likes?

When thinking of an insurance company, a college or a temp agency, most people don’t look to be inspired. And yet, on Facebook, that is what many companies are doing to reach their customers and continue to thrive as the social media giant continues to evolve.

Does it work? Will it continue to? Yes and not for long.

When Facebook was still going through its growing pains, building its user base and designing functionalities, it was a fantastic place for a company to tout their wares.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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