$15 Million Funding for Start-Up Tying Direct Mail to Online Behavior
[Target Marketing editor’s note: Marketers reading our articles have been seeing PebblePost’s name for a year now, but now that the retargeting tool is picking up steam, it warrants another look.]
Have you ever noticed that after shopping for, let’s say, a new pair of shoes, you see ads for the exact shoes you were looking at pop up on social media? That’s no coincidence. When you shop around for certain items, cookies track what you’re looking at.
PebblePost is using that same idea to allow companies to follow up via direct mail, rather than colonizing your Facebook feeds and sidebars.
According to TechCrunch, PebblePost has raised $15 million in Series B funding for its “programmatic direct mail” project.
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