Never Be Lonely During Quarantine With Alexa Skill MoonPie MoonMate

The snack cake brand and ad agency partner Tombras teamed up on the initiative

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Snack cake brand MoonPie is bringing people who are quarantining alone some company, via their Amazon Alexa-enabled devices.

MoonPie and ad agency partner Tombras teamed up on MoonPie MoonMate, a virtual roommate via Alexa skill.

Among the roommate duties and other tasks performed after users say, “Alexa, launch MoonPie MoonMate,” it can:

  • Pay rent (in the form of MoonPies)
  • Avoid doing chores and other at-home activities
  • Offer way too much information about its life
  • Try its best to keep you inside
  • Offer “prompted and unprompted” MoonPie facts, history, recipes and more
  • Make you laugh and keep you entertained with conversation
  • Compliment your wardrobe
  • Discuss MoonPie social media lore such as Linda, MoonPie child and the brand’s social media manager
  • Ponder space and other celestial marvels
  • Answer popular Alexa questions

MoonPie vice president of...



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