Nevada’s Privacy Bill Focuses on Restricting Data Broker Activity

Law is narrower than CCPA

Nevada Legislature Building Carson City, Nevada
SB220 isn't as comprehensive as CCPA. Getty Images

Big companies braced for the implementation of the California Consumer Privacy Act (CCPA), but businesses in Nevada have been working under one since Senate Bill 220 went into effect on Oct. 1, 2019. The bill gives consumers the right to opt out of having certain personally identifiable information sold by certain online operators.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.