Neuroscience Study Finds Ads on Pandora Outperform TV and Radio Spots

Can songs shape memories?

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Much has been written about what our brains look like on music. But what kind of chords are struck when songs play with ads?

To better understand how personalized listening affects the impact of advertising, Pandora commissioned Neuro-Insight—a neuro-marketing company—to measure brain activity in real time as 100 people were exposed to various ads while listening to between 25 and 30 minutes of their personalized playlists. According to the findings, audio advertising elicited a better emotional response in the part of the brain related to long-term memory.

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