Emerging Tech

Neuroscience Study Finds Ads on Pandora Outperform TV and Radio Spots

Can songs shape memories?

Pandora and Neuro-Insight studied how music impacted the long-term memory potential of ads. Illustration: Dianna McDougall; Source: Getty Images

By Marty Swant

March 10, 2017

Much has been written about what our brains look like on music. But what kind of chords are struck when songs play with ads?

Marty Swant
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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