Neuroscience Study Finds Ads on Pandora Outperform TV and Radio Spots

Can songs shape memories?

Pandora and Neuro-Insight studied how music impacted the long-term memory potential of ads. Illustration: Dianna McDougall; Source: Getty Images

Much has been written about what our brains look like on music. But what kind of chords are struck when songs play with ads?

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}