Neuroscience Study Finds Ads on Pandora Outperform TV and Radio Spots

Can songs shape memories?

Pandora and Neuro-Insight studied how music impacted the long-term memory potential of ads. Illustration: Dianna McDougall; Source: Getty Images

Much has been written about what our brains look like on music. But what kind of chords are struck when songs play with ads?

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.