Emerging Tech

Neuroscience Study Finds Ads on Pandora Outperform TV and Radio Spots

Can songs shape memories?

Pandora and Neuro-Insight studied how music impacted the long-term memory potential of ads.Illustration: Dianna McDougall; Source: Getty Images
By Marty Swant

March 10, 2017

Much has been written about what our brains look like on music. But what kind of chords are struck when songs play with ads?

Marty Swant

Marty Swant is a former technology staff writer for Adweek.

Recommended articles
Related Articles

Performance Marketing

This Cannes Lions Chatbot Will Help You Get Around or Get Over Your Hangover

By Marty Swant

Performance Marketing

Alexa Is More Likely to Recommend Amazon Prime Products, According to New Research

By Marty Swant

Performance Marketing

Developers See Endless Possibilities and Pitfalls With Social VR After Testing Facebook Spaces

By Marty Swant

Performance Marketing

TD Ameritrade and Havas Placed an Ad on the Blockchain

By Marty Swant

Microlearning
View All


Connected TV Enables Effective Audience-First Advertising


Why Marketers Need Collaborative Work Management


The Keys to Building Your Customer Identity Framework


How to Use Video at Every Stage of the Customer Journey

You Might Like


In the Cookieless Future, Advertisers Will Need to Revisit Ethics, Trust and Transparency

By Willem Blom, Partner and Global SVP of Performance, Media and Data, Dept


What to Know Before Investing in a Video Marketing Solution

By Brightcove


Balancing Your Tactics for Post-Cookie Marketing Relevance

By Ewa Maciukiewicz, VP, Product Management, Xandr


New Challenges in Media Require New Solutions

By Silverline