NeuroCam Brianscanner and iPhone App Can Tell if You're Interested

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Neurocam is a new app and prototype camera for iPhones, but it does more than take photos – the camera and app is an EEG sensor and data recorder capable of telling advertisers if you are ‘interested’ or not. Think of it as a brain activity monitor, except instead of being developed by doctors, it was made by and for the advertising industry.

Made by Japanese advertising titan, Dentsu, the Neurocam and app records and stores EEG data in values between 1 and 100 – with a value of 60 as a sign of interest.



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