NetShelter Swallows Itself Into Content Marketing Ad Platform
Blog network becomes subsidiary of InPowered Inc.
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In May, tech-focused blog network NetShelter began testing a new ad unit, inPowered Stories, so that advertisers could pay to promote an article that touted the brand or one of its products.
That ad unit became an ad platform and is now becoming its own company, inPowered Inc., of which NetShelter will be a subsidiary.
As NetShelter cofounder and CEO Peyman Nilfouroush sees it, inPowered has an opportunity to fill a hole in earned media advertising similar to the one Google filled in search advertising.