Netflix's Outdoor Ads Let Snapchat Users Swap Faces With Characters Like Frank Underwood

French passersby trade places

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Netflix's latest out-of-home campaign lets Snapchat users in France swap faces with its TV characters including House of Cards' Frank Underwood and the namesake of Unbreakable Kimmy Schmidt.

Urban passersby can take selfies in front of a Netflix billboard. By using Snapchat's face-swapping feature, they can then create split-screen photos. Check out the tweet below to see an example of what the final product looks like:

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in