Performance Marketing

Netflix’s Outdoor Ads Let Snapchat Users Swap Faces With Characters Like Frank Underwood

French passersby trade places

By Christopher Heine

May 3, 2016

Netflix's latest out-of-home campaign lets Snapchat users in France swap faces with its TV characters including House of Cards' Frank Underwood and the namesake of Unbreakable Kimmy Schmidt.

Christopher Heine
@Chris_Heine Christopher Heine is a New York-based editor and writer.
Recommended articles
You Might Like

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

By Effectv

3 Insights From CES 2021 to Help Marketers Forge Connections in a Cookieless World

By Grace Murphy

Upfronts Success Depends on Data and People-Based Identity

By Jay Prasad, Chief Strategy Officer, LiveRamp TV

Navigating Identity Through the New Era of Privacy

By Michael Zacharski, CEO, ENGINE Media Exchange

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}