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Netflix's latest out-of-home campaign lets Snapchat users in France swap faces with its TV characters including House of Cards' Frank Underwood and the namesake of Unbreakable Kimmy Schmidt.
Urban passersby can take selfies in front of a Netflix billboard. By using Snapchat's face-swapping feature, they can then create split-screen photos. Check out the tweet below to see an example of what the final product looks like:
La bonne idée ?! 🙂 #daredevil #houseofcards #oitnb pic.twitter.com/9eCXfwGptd
— Nicolas Garnier (@Nikoslyders) April
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