Performance Marketing

Netflix's Outdoor Ads Let Snapchat Users Swap Faces With Characters Like Frank Underwood

French passersby trade places

By Christopher Heine

May 3, 2016

Netflix's latest out-of-home campaign lets Snapchat users in France swap faces with its TV characters including House of Cards' Frank Underwood and the namesake of Unbreakable Kimmy Schmidt.

Christopher Heine

Christopher Heine is a New York-based editor and writer.

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