Netflix TMI Tweet: Cute or Creepy Marketing?

Netflix is catching hate from a few users who believe their private lives are being mocked publicly. This may sound familiar, in that brands like @Wendys and @KFC regularly joke with customers, but the difference here is that @netflix used private information that its customers didn’t disclose or allow to be disclosed.
It’s bringing up the debate about when, or even whether, companies should reveal private, anonymized customer data in marketing and how. (A few customers were mainly upset because they believed their personal tastes were being insulted.)