This Is One Type Of Trending Topic You Don't Want To See When You Launch A Product

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The much-anticipated video game Diablo III was released on Tuesday. But most players haven’t been able to actually play the game yet – and they’re voicing their complaints on Twitter.

This is one PR nightmare that no company wants on their head.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in