Samsung has a brand emergency on its hands. After weeks of reports that its flagship Galaxy Note 7 phones were catching on fire from overheated batteries, the brand ceased production of the phone Sunday.
Last month, Samsung asked all Galaxy Note 7 owners to turn off their phones—which retail for $850—and mail them in to receive a replacement device. However, a string of complaints from consumers who received the replacement phones claiming the gadgets are still dangerous—including a phone that was "billowing smoke" from a passenger aboard a Southwest Airlines flight last week—ensued.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in