Need Video Ad Inventory? Visible Measures Says It Can Help

Boston firm lines up several top publishers to test an 'AdSense for video'

With Web publishers—particularly those with traditional media roots—desperate to capture more online revenue, Boston-based video analytics firm Visible Measures is offering these companies a way to add sponsored content to their sites without taking up valuable advertising or content space.

@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.
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