NBCUniversal Invests in Mobile Startup NowThis News

Aims to ensure reach of millennials


As the audience for TV news ages, NBCUniversal News Group wants to make sure that it has a pulse on those mobile-first millennials.

The media conglomerate has taken a minority stake in NowThis News, a startup which aims to be a native news product for mobile and social platforms. While NowThis News has a traditional website, its primarily delivery vehicles are apps for iOS and Android devices, as well as the major social media platforms.

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