NBC, Stamen Design Team Up on Olympics Twitter Tracker

NBC teamed up with Stamen Design on a Twitter Tracker that tracks tweets to gauge the mood about the 2010 Winter Olympic Games in Vancouver, British Columbia.

Twitter director of media partnerships Chloe Sladden posted on the Twitter Blog:

For the Olympics, NBC worked with Stamen Design to produce a Twitter Tracker capturing Olympic highs and lows — the joy, the disappointment, and the humor. Check out the shift in attention on Wednesday night from Shani Davis’ speed-skating gold run to the halfpipe antics of Shaun White (during his “Double McTwist 1260,” Stamen tracked over 1,000 tweets per minute about Shaun).

The NBC Olympics Twitter Tracker showcases reactions with an authenticity and passion that can only come straight from the fans and athletes.

So many of us want to experience the full richness of an event, television show, or news story. Increasingly, this means participating in it, and then seeing that very participation reflected in the event itself. We’re only just scratching the surface of this opportunity, but we’re pretty excited about more experiments like this in 2010.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.