Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
NBC Olympics and Twitter are extending the content partnership they originally entered in 2019 to cover the 2020 Summer Olympic Games in Tokyo—postponed from 2020 due to the pandemic and scheduled for the summer of 2021—as well as the 2022 Winter Olympics in Beijing.
The two parties will team up on initiatives including: daily original live programming on Twitter from the host city; daily polls enabling fans to choose one live look-in on NBC’s primetime or primetime plus broadcasts; and real-time video highlights.
NBC

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in