About a year ago, NBC News established an account on Flipboard—the increasingly popular magazine-formatted, social mobile app—and has since grown its presence to a whopping 1.3 million monthly active readers. Starting today, the news org will be running its first third-party ads, purchased by old friend, General Electric and it's agency OMD. NBC News says it is currently talking to other brands about buying in.
NBC News Turns Big Flipboard Presence Into Ad Sales
GE promos launch on the mobile app
