NBC News Turns Big Flipboard Presence Into Ad Sales

GE promos launch on the mobile app

About a year ago, NBC News established an account on Flipboard—the increasingly popular magazine-formatted, social mobile app—and has since grown its presence to a whopping 1.3 million monthly active readers. Starting today, the news org will be running its first third-party ads, purchased by old friend, General Electric and it's agency OMD. NBC News says it is currently talking to other brands about buying in.