It's Official: NBC, Hearst Magazines To Rebrand G4 As 'Esquire Network'


It has been rumored for months, but now it is a done deal: NBCUniversal will rebrand its G4 cable channel as “The Esquire Network” in partnership with Hearst magazines. The new channel will launch in April, and will expand beyond G4’s gaming and technology focus to include programming that will appeal to broader range of male viewers.

The goal, the company says, is to create a network “aimed at the full, multi-faceted lives of today’s modern men.”

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