NBA Playoffs: Which Teams Are Thriving on Facebook, Twitter?

With the NBA playoffs well into the conference semifinals stage, Engagor analyzed related conversation on Facebook and Twitter.


NBAPlayoffsLogoWith the National Basketball Association playoffs well into the conference semifinals stage, real-time customer-engagement, social-media-monitoring and analytics platform Engagor analyzed related conversation on Facebook and Twitter.

Engagor found that:

  • There were 2.5 million total mentions of teams, players, hashtags and keywords on the two social networks from April 18 through May 2.
  • Females were responsible for a little more than 25 percent of that buzz.
  • The Golden State Warriors had the best growth percentages in Facebook likes (more than 72,900 new likes) and Twitter followers (more than 24,200).
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