Facebook Watch is driving hard to the hoop, as its partnership with NBA Digital will now bring game recaps from the National Basketball Association, Women’s National Basketball Association, NBA G League and NBA 2K League to the social network’s video destination.
The league will also host a weekly Watch Party on Facebook Watch, enabling fans to interact with game recaps and other videos in real-time.
The NBA said it has some 400 million followers on Facebook across all league, team and player accounts.
Facebook North America sports programming lead Devi Mahadevia said in a release, “We’re thrilled for Facebook Watch to now be a place where basketball fans can come together to get caught up on and debate the latest action from each of the NBA’s four leagues. The NBA boasts one of the most vibrant sports communities on our platform, and by delivering these game recaps and hosting a weekly Watch Party, the league will be able to engage with fans around the world in new and exciting ways.”
NBA vice president of digital media Sam Farber added, “We are excited to provide our millions of followers on Facebook with recaps to every game across all four of our leagues. Through Facebook’s innovative Watch Party experience, basketball fans around the world can interact in real-time and share in their passion for the game.”